Join us backstage!

The Dockery’s Backstage Pass

Dockery’s is proud to invite you to join The Backstage Pass. It’s our way of saying thank you to the source of our success: our loyal friends, fans, and frequent customers.

The premise of the Backstage Pass is simple: the more you dine with Dockery’s, the more frequently you’ll receive rewards. Every $1 you spend with us is worth 1 point. Every time you earn 250 points you’ll receive a $25 reward card. Keep track of your points and rewards on the Dockery’s app!

Are there any other rewards available? Of course! Be sure to enter your birthday and anniversary for an annual surprise.

Dockery’s Backstage Pass also has some cool rewards available for those of you that dine with us all the time. If you earn 2,500 points, you’ll get a private beer tasting with Dockery’s brewmaster Dustin Wilson with 10 of your friends! You’ll get a tour of the brewery, 10 flights of Dockery’s brew, apps to share, and a question and answer session with Dustin.

Are there surprise rewards lurking at higher levels? Of course! We’ll let you know when you’re getting close!
Join or Login! Get it on Apple Get it on Android

Frequently Asked Questions:

Our customer loyalty program is called the Dockery’s Backstage Pass. We want you to be in on all of the special events offered by Dockery’s, as though you had a backstage pass to everything that we do! We’ll give you early notice of upcoming shows, beer releases, and other special events at Dockery’s.

Membership in the Dockery’s Backstage Pass is completely FREE! Join the club and start earning rewards instantly. It’s easy to join, just fill out a simple form and you’re in.

We want to make sure that we don’t accidentally give multiple people access to the same account, so we require both an email address and phone number. Emails will sent to you to tell you about special offers, rewards that you’ve received, or other Members-only activities.

Dockery’s has a free app in the Google Play and Apple App stores. It will track your available points on your way to your $25 gift card as well as your total points.

Membership rewards are simple: earn 1 point for every $1 spent. Every time you get to 250 available points you will receive a $25 gift card that you can spend on food, drinks, or merchandise at Dockery’s.

Available points are the points that you have accumulated since your last reward. You will automatically receive a $25 gift card at every 250 point increment (250, 500, 750, etc). Total points are the total amount of points that you’ve earned this calendar year.

When you get to 2,500 Total Points, you will receive a special reward: a Dockery’s beer tasting with our brewmaster, Dustin Wilson. You’ll receive 10 flights and apps to share with up to 10 friends in the Loft (our mezzanine overlooking the brewery). Dustin will give you a tour of the brewery and then talk about the beers that you’ve selected for your flight. You can ask questions and learn about the process of making beer.

Members will receive special offers on their birthdays and anniversaries. We want you to celebrate at Dockery’s!

Points are not redeemable for cash.

Email a copy of your receipt to and we will make sure that your points are applied to your account.

Yes! Book your private event or catering order and you’ll receive 1 point for every $1 spent if you’re a Backstage Pass Member!

Employees are eligible for points on full priced items only. They will not receive points when using their employee discount.

Because some of our incentives may relate to alcohol, Backstage Pass Members must be 21 years of age or older.

Each $25 rewards card is valid for 2 years from the date of issue.

This is the fine print! We want to keep the program simple and we want you in it. We will never share any information that you provide us with anyone. So come on and join us backstage!

We have a card available. Just tell your server that you want to enroll in the program and receive a physical card. They will take some information from you and you will receive your card in the mail within 10 business days.

Have any other questions about the Dockery’s Backstage Pass? Email and we’ll get back to you as soon as we can.

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